Fragrance & FashionEst. 1978Vatva · Gujarat · IndiaPrivate Label PerfumeryMOQ 1,000 UnitsEU + US Export240+ Houses ServedFourth GenerationIFRA 49 CompliantFragrance & FashionEst. 1978Vatva · Gujarat · IndiaPrivate Label PerfumeryMOQ 1,000 UnitsEU + US Export240+ Houses ServedFourth GenerationIFRA 49 Compliant

The composed
craft of scent
& form.

  Souk Press · Folio N° 003

Fourth-generation private-label perfumery, composed for houses that value restraint.

Forty-eight years inside one atelier on the Vatva industrial estate, Gujarat. We make the juice, blow the bottle, cast the cap and bind the box — under a single roof, for the world's most considered houses.

Master perfumer at the organ
Pl. IOrgan · Vatva
Glass library
Pl. IIGlass · Cat. 26-A
Atelier in Vatva
Pl. IIIAtelier · 412
Est. 1978Fourth generation
240+ Houses38 Markets18M Units / Yr
Manifesto · One

A perfume is a manuscript in glass. Our job is to set the type — quietly, exactly, to the brief — so the signaturestays the house's own.

— Aarav Mehta, Maître PerfumeurFourth-Generation Director, F&F
Chapter IIProcess

Brief in,
house out.

Four ateliers, one address. We are the only step between a founder's brief and a retail-ready unit on the pallet — because every link sits inside our walls in Vatva.

i.Phase 01

The scent

Master perfumers translate brief into accords. Reference matching, original composition, IFRA reformulation.

Pl. IV — Chromatography
Pl. IV — Chromatography
ii.Phase 02

The vessel

Two hundred catalogued shapes or bespoke mould. Frosting, lacquering and hot-stamping on the line.

Pl. V — Glass · Cat. 26-A
Pl. V — Glass · Cat. 26-A
iii.Phase 03

The cap

Zamac, surlyn, wood, leather, stone, metal. Tuned for click and weight on the bench in Vatva.

Pl. VI — Material Swatch
Pl. VI — Material Swatch
iv.Phase 04

The box

Rigid box manufacturing with foil, emboss, soft-touch and FSC stock. Insert design and assembly in-house.

Pl. VII — Foil Stamp Test
Pl. VII — Foil Stamp Test
Chapter III · The Atelier in Vatva

A house
composed,
not assembled.

Two contiguous buildings on Plot 412 of the Vatva industrial estate. One hundred and twenty thousand square feet of perfumery, in continuous four-generation operation. The organ, the line and the binding floor share one ceiling — and one quality book — so what leaves the loading bay is always the same hand, applied to the same standard.

48
Years
120k
Sq Ft
320
Craftspeople
Atelier interior — Plot 412 GIDC Vatva
Pl. VIII — Plot 412 · GIDC Vatva
Chapter IVOrigin

Centre of
India's cluster.

Gujarat manufactures more than sixty per cent of India's exported fragrance volume. We sit at the centre — within forty kilometres of every supplier we have known since 1978.

Vatva industrial estate — F&F atelier
Pl. IX — Plot 412 · GIDC Vatva

Forty km.
Everything.

“Within forty kilometres: a glass furnace, a zamac foundry, a cap-tooling shop, a rigid-box converter and a perfumer's bench. No other location offers this density.”

The proximity matters at the bench. Same-day iteration on a stopper, a label, a foil — and a finished pallet that reaches Mundra Port in five overland hours, opening direct lanes to the European, North American and Middle Eastern trade.

Glass
14 furnaces
within 40 km
200+ shapes · bespoke moulds in 6–9 weeks.
Components
Caps · Pumps
Boxes · Inserts
Same-day prototype iteration with neighbours.
Lineage
Fourth
generation
Family of perfumers in Vatva since 1978.
Logistics
Mundra
5h overland
Direct lanes to EU, NA and MENA markets.
Chapter VHouses

Six houses.
One contract.

Twelve hundred units of a debut eau de parfum or a million units across a private-label programme — same atelier, same documentation, same hands at the bench.

Chapter VIJournal

Long-form,
from the bench.

Essays, technical deep-dives and category research from our perfumers, engineers and operators — written for the founders and buyers that follow our floor.

Pl. X — Lab · GC-MS
GuidePl. X — Lab · GC-MS
12 min read

The private-label playbook: brief to retail-ready in ninety days.

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Pl. XI — Vatva Estate
OriginPl. XI — Vatva Estate
08 min read

Why Gujarat became the fragrance cluster — a manufacturer's view.

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Pl. XII — Cap Studio
CraftPl. XII — Cap Studio
06 min read

Cap prototyping: weight, texture and the engineering of first gesture.

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Chapter VII · Correspondence

Bring a brief.
Leave with a house.

Send a one-pager, a mood-board or a half-formed idea. The account director responds with capability fit, indicative pricing and a sample plan within two business days. All briefs received under NDA.

NDA-ReadyMOQ 1,000EU + US Export48h Response